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Tupperware’s New Direction: Lender Agreement Sets Stage for Strategic Transformation

By SSN Staff Tupperware Brands Corp., a household name in kitchenware and direct selling, has struck a deal with its secured lenders, including Stonehill Capital Management Partners and Alden Global Capital, to stabilize its finances and pivot to a more digital-focused, asset-light business model. This agreement marks a critical juncture

Social Media Updates Pose New Risks, Opportunities for Direct Selling Companies

By Sam Hind, Guest Contributor In today’s digital landscape, social media is evolving rapidly, with platforms like Meta introducing a range of new features—AI-powered content, Threads communities, advanced Reels options, and more. These updates bring exciting potential for the direct selling industry, creating fresh ways to engage audiences and build

SELDIA Unveils Manifesto, Outlines Vision for Direct Selling’s Future in EU

The European Direct Selling Association outlines key priorities for the 2024-2029 EU legislative term By David Bland “We’re trying to use this new legislative cycle to advocate for reducing the legislative and administrative burdens on entrepreneurs.”—Imelda Vital, Executive Director, SELDIA The European Direct Selling Association, SELDIA, has released a focused

Leveraging Radical Transparency in Direct Selling

Enhance performance and drive growth through open communication By Stephanie Ramirez “As a leader, you’ve been empowered with the responsibility and duty to communicate often and effectively with every stakeholder in the company.” – Clint McKinlay, co-founder, Halversen & McKinlay “No matter how great we think we are communicating, we

Direct Selling Firms Report Mixed Financial Results Amid Industry Transformations

Herbalife, Nu Skin, LifeVantage, and Primerica navigate market pressures and restructuring initiatives By Dave Rauf Herbalife The ongoing costs related to transformation and restructuring efforts at Herbalife negatively affected the company’s profitability for a third consecutive quarter. The direct selling giant reported that second-quarter profit nose-dived from about $60 million

Unlocking Algorithm Favorability on Social Media

By Scott Kramer, guest contributor   The Changing Social Media Landscape The way everyone interacts on social media platforms like Facebook and Instagram is shifting rapidly. Once, social media was a space dominated by content from people we know—our friends, family and connections. Sponsored content also had a significant presence,

Direct Selling Firm Settles with FTC, Resumes Operations

United Wealth Education agrees to compliance measures, denies pyramid scheme allegations By David Bland “They did no investigation here. They did a background investigation secretively, but they never reached out to the company.” —Richard Epstein, FES legal team “This is a signature moment in our 20-year history. The message is

Getting Real with Tyler Whitehead

Simplicity and Specialization: Enkrateia Strategies Advisor Discusses Modernizing Direct Selling Tyler Whitehead has spent the past 20 years as a leader in the direct selling industry. In addition to his consulting work leading Enkrateia Strategies, his experience has included key C-level roles leading the development and deployment of beauty, skincare,

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