Experienced top executives reveal strategies driving sales and recruitment in today’s market By Jenna Lang Warford “We create beautiful imagery of all of our products, and my hope is that Brand Ambassadors don’t use it but instead create their own.” —Jesse McKinney, CEO, Red Aspen “New people account for the
Navigating the FTC’s 2024 Guidance in a post-Chevron landscape By John Sanders and Katrina Eash, guest contributors The Federal Trade Commission (FTC) has faced several recent setbacks. Last year, in Neora, a federal court rejected the FTC’s arguments that Neora was operating an illegal pyramid scheme and was making deceptive
Harnessing values, impact and research in supplement development For me the formulation process has three components, and it begins when I ask the hard questions. —Dr. Barrie Tan, Founder and President, American River Nutrition Consumers now demand more validation, credibility, and third-party support; companies that adapt to these
Direct selling legal experts discuss implications in recent webinar By David Bland “[This decision] is not a slam dunk when fighting against the agency (FTC). It puts you on more level footing, but you still have to go in front of a judge.” —Brian Bennett, Senior VP of Government Affairs
A turbulent Q1 2024 sees major direct sellers grappling with diverse global challenges. By Dave Rauf Herbalife Herbalife’s continued efforts to restructure and transform the company negatively impacted its profitability in the first quarter of 2024. The MLM giant reported first-quarter profit was down 17%. Herbalife announced its restructuring
By SSN Staff In the dynamic world of direct selling, certain leaders stand out not just for the impact they make within their own companies but for their broader influence in shaping the trajectory and reach of this global business channel. This special edition of SSN celebrates The Key 20:
By Ben Dixon, guest contributor What a year 2024 has shown to be. The social selling space and the markets around it have grown noisy with fierce competition for consumers’ eyes and attention. Consumers today have more choices than ever, and your ability to remove friction from your sales
FTC rule adds complexity to salesforce loyalty and mobility By: Brent Kugler On April 23, 2024, the Federal Trade Commission (FTC) voted 3-2 to issue a Final Rule banning the use of noncompete restrictions to prevent workers from joining competing companies. The FTC’s action marks the first time in more