Adapting to shifting consumer attitudes, generational trends and regulatory challenges to thrive in a competitive marketplace By Jenna Lang Warford “High recruiting numbers don’t equal the activation of those distributorship—good leadership is what impacts that.” —Shirley Kimmes, Country Manager, Sanki Global “You have to look at the people who built
Building Trust and Wiring for Success: PawTree’s CEO on Leadership and Innovation Roger Morgan, the visionary founder and CEO of pawTree, is redefining how pet products are sold with his innovative direct sales model. Inspired by serving a decade as CEO in the pet industry, Morgan witnessed the limitations of
By William M. Miller, Guest Contributor “At a minimum, any business with a website should review their terms and conditions and privacy policies to make sure that they are up-to-date, as well as consider adding active consents (like a click box) where the consumer approves the recording of their IP
Rodan + Fields, Seint, BODi, and Tastefully Simple transition to an affiliate-based structure In a year marked by companies adapting to shifting consumer behaviors and evolving market dynamics, several prominent direct selling organizations have redefined their business models to better align with contemporary trends. Over the past year, Rodan +
Herbalife Herbalife demonstrated signs of stabilization in the third quarter of 2024, as improving distributor metrics helped offset ongoing market challenges. The direct selling giant’s third-quarter sales remained flat on a constant currency basis at $1.2 billion, though foreign exchange impacts led to a 3.2% decline in reported revenue. After
How Brands Are Using Shoppable Video to Drive Sales January 2024 Issue By John Lietsch In today’s digital age, video has become one of the most powerful tools for marketing and advertising. With the rise of e-commerce, brands are looking for new ways to make their videos more engaging and
FTC Updates Mergers & Acquisitions Guidelines February 2024 Issue By Troy Keller, Michael Lindsay and Anthony Badaracco Mergers and acquisitions is an important growth strategy in many industries, and the direct selling space is no different. Companies in this sector tend to embrace a variety of deal types. The higher-profile
Regulation targets simplified cancellations and consumer protections in subscription-based services By David Bland Federal regulators have enacted broad-reaching requirements for companies offering subscriptions or negative option features, such as auto-renewal and free-to-pay conversions. Finalized on Oct. 16, 2024, the rule simplifies subscription cancellations, enhances disclosure requirements, and mandates that companies