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FTC Staff Challenges Status Quo on Pyramid Scheme, Income Disclosure Guidelines

Revised directives to DSA, DSSRC signal a major shift in Commission’s interpretation of existing standards By:  David Bland In a significant move aimed at refining its stance on regulatory compliance within the direct selling industry, the Federal Trade Commission (FTC) staff issued two notable letters on March 15, 2024, signifying

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How AI Can Change Your Social Selling Strategy for the Better

Leveraging AI and machine learning to enhance efficiency and growth By:  Crystal Holtzendorff Flexibility and adaptability are the cornerstones of technology best practices, not just driving engagement and efficiency but, ultimately, fueling significant sales growth. Throughout its history, the direct sales industry has gone through a series of changes akin

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DSSRC Updates Reporting to Increase Transparency, Motivate Positive Change in Direct Selling

By:  Peter Marinello, Guest Contributor
Peter Marinello is Vice President at BBB National Programs and Director of DSSRC.
Transparency is a hallmark and cornerstone of all industry self-regulatory endeavors, and the independent watchdog program for the direct selling industry, BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), is no exception. DSSRC, an independent program developed in partnership with the Direct Selling Association (DSA), was designed to help support accountability and consumer protection in the direct selling industry.  The council’s role is to help ensure that direct selling companies are making truthful, accurate claims about the products they sell and about the opportunity to earn income with the business.
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The FTC is on the Warpath — Time to Rally the Troops (Op-Ed)

As pressure mounts, what we do now as an industry matters

By:  Jonathan Gilliam, CEO, Momentum Factor
Opponents of the channel appear to have taken a war footing, and what we collectively do now as an industry will determine the future of this great business model we love.

Over the past 18 months, the Federal Trade Commission’s targeting of the direct sales channel has become increasingly aggressive and the channel may now be under the most intense regulatory and public scrutiny it has ever faced. Opponents appear to have taken a war footing, and what we collectively do now as an industry will determine the future of this great business model we love. 

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