By Matt Marchbanks, guest contributor In the evolving landscape of digital communication, businesses are continuously seeking innovative ways to engage with customers. One of the most significant advancements in messaging technology is Rich Communication Services (RCS), an enhanced evolution to Short Message Service (SMS) that transforms customer interactions with rich
By Ioana Gorecki, Guest Contributor There is a perception that the regulatory landscape for direct sellers and multi-level marketers (MLMs) has become increasingly fraught. With numerous federal and state actions targeting the industry—as well as recently proposed Federal Trade Commission (FTC) rules on earnings claims and increasingly complex labor and
New Republican-majority Commission will decide fate of direct selling regulations By David Bland “Some of these proposed rules may be in the public interest and within our legal authority. But whether they are lawful, and whether they are prudent and sound policy choices, are decisions that belong to the incoming
By Peter C. Marinello, Guest Contributor The Federal Trade Commission (FTC) recently issued two notices of proposed rulemaking (NPR) and an advance notice of proposed rulemaking (ANPR) that could significantly impact the direct selling industry. The reason I say “could” is that shortly thereafter, on his first day as the
Tech innovations and new consumer channels are lowering barriers to entry By Stephanie Ramirez “The good news is that interest in entrepreneurial efforts is higher than ever. Many of the desires people have align closely with what direct selling is uniquely positioned to offer.” —Lisa Gudding, President, Ipsos “Our Brand
Navigating Regulatory Landscapes and Amplifying Success Stories: DSA’s New CEO on Advocacy and Industry Growth Dave Grimaldi is an experienced government relations executive who has worked alongside trailblazing government leaders, corporate and industry visionaries, and entrepreneurial game-changers. Grimaldi has established, branded, and championed the presence of new industries in front
On March 18-19, industry leaders, top direct selling companiesand associations will gather in Brussels for Seldia’s ninth European Direct Selling Conference. The event will feature a packed agenda focussed on the future of the industry, driving innovation and fostering collaboration across Europe and beyond. This year’s Conference marks the beginning
Direct selling channel monitors potential adjustments in regulatory focus under new leadership By David Bland “Think traditional concepts of ‘deception’ and ‘unfairness’ under the FTC Act and fewer, if any, attempts by the FTC to creatively plead cases in a way that stretches the original meaning of statutory authority.” –
Adapting to shifting consumer attitudes, generational trends and regulatory challenges to thrive in a competitive marketplace By Jenna Lang Warford “High recruiting numbers don’t equal the activation of those distributorship—good leadership is what impacts that.” —Shirley Kimmes, Country Manager, Sanki Global “You have to look at the people who built