Explore the unique challenges facing direct selling shopping platforms and the trends toward global reach, field enablement, and AI-driven growth. By Rodger Smith, Guest Contributor The direct selling industry has come a long way, from person-to-person selling (Avon) and home parties (Tupperware) to a focus on compensation, recruiting, and early
Herbalife Herbalife continued its momentum in the fourth quarter of 2024, achieving constant currency sales growth and announcing key leadership changes set to shape the company’s future trajectory. The direct selling giant reported net sales of $1.2 billion for the quarter, slightly below the prior year but up 2.7% on
Bilingual initiative mobilizes companies for possible public comment period By David Bland The Direct Selling Association (DSA) recently armed member companies, as well as non-member companies, with strategies to respond to Federal Trade Commission (FTC) rule changes that could reshape the industry landscape. In a tactical webinar detailing several options
How female executives are finding new paths while continuing to influence an industry they helped build By Jenna Lang Warford “(Direct selling) companies need to lead the way in click-and-share because consumers are catching on that not all Influencers actually love what they are selling, and in direct sales we truly
By Lewis Retik and Wendy Wagner, Guest Contributors President Donald Trump and his administration intend to use tariffs as a policy tool to negotiate with trading partners and ultimately encourage manufacturing within the United States. With the development of counter tariffs across the globe, it is unclear whether it
By John Fleming, Guest Contributor As we observe new adjustments in leadership at the FTC, those who work with and advise those building businesses via independent contractors have much to be optimistic about. Change, in this case, may represent the beginning of a new period where we are not as
Navigating Regulatory Landscapes and Amplifying Success Stories: DSA’s New CEO on Advocacy and Industry Growth Dave Grimaldi is an experienced government relations executive who has worked alongside trailblazing government leaders, corporate and industry visionaries, and entrepreneurial game-changers. Grimaldi has established, branded, and championed the presence of new industries in front
On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days of insightful discussions, collaboration, and innovation, marked a significant milestone for the direct selling industry in Europe. The conference commenced with the Astra Awards Ceremony, honouring leading direct selling companies