The Direct Selling Self-Regulatory Council (DSSRC) and DSA today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards. See the Full Document.
Agency maintains its hard-line stance on coronavirus-related claims
By: David Rauf
“It almost seems like what the FTC is saying is you can’t represent that you have a business opportunity.” —Michael Collins, President and CEO, M&L Collins Group
“The FTC is going to be very diligent. We’re not going to tolerate these claims.” —Lois Greisman, Assoc. Director of Marketing Practices, Federal Trade CommissionThe Federal Trade Commission (FTC) has issued warning letters to six more direct selling companies over alleged misleading product and earnings claims related to the coronavirus. This represents the latest escalation between regulators and the direct selling channel over how to market products and business opportunities during the ongoing pandemic.
Her thoughts on credibility, scientific substantiation and compliance.
This month, SSN interviewed Asma Ishaq, CEO of health, wellness and household care company Modere. Ishaq entered the direct selling channel in 2009 as a co-founder at Jusuru International. In 2017, Modere purchased Jusuru from Ishaq and launched its Collagen Sciences division, which Ishaq came on board to run. She was promoted to CEO of Modere in January. 2018.Founded: 1987 Executive: Asma Ishaq Location: Springville, UT Website: www.modere.com