On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days of insightful discussions, collaboration, and innovation, marked a significant milestone for the direct selling industry in Europe.
The conference commenced with the Astra Awards Ceremony, honouring leading direct selling companies and direct selling associations (DSAs) for their exceptional contributions in three key categories: positive impact, continued education and upskilling, and communication and outreach.
This year’s event ushered in a new era for Seldia, with Beatrice Nelson-Beer, Chairperson of Seldia officially opening the Conference with a plenary speech.
Reflecting on the event, Beatrice Nelson-Beer, Chairperson of Seldia and Chief Legal Officer at Lifeplus, stated: “The Conference provided an invaluable opportunity for industry leaders, members, and advocates to unite in shaping the future of direct selling. It is crucial that we continue to drive innovation, strengthen the sector for long-term growth, and evolve to ensure a thriving industry across Europe and beyond.”
From left to right: Jon Voskuil, Managing Director Europe, Southern Africa, Australia and New Zealand for Amway; Ewa Kudlińska, General Manager of Poland and Lithuania for Mary Kay; Robert Cavitt, Chief Executive Officer for Jenkon; Imelda Vital, Executive Director of Seldia; Chris Stirk, Managing Director Europe and Africa for Herbalife; Beatrice Nelson-Beer, Chief Legal Officer of Lifeplus International and Chairperson of Seldia; Pontus Andreasson, Deputy General Counsel & Head of Global Corporate Affairs for Oriflame and Michiel Sinot, President of Europe and Africa for Nu Skin.
A highlight of the conference was the keynote speech by Isabelle Pérignon, Director for Consumers in the Directorate-General Justice and Consumers at the European Commission. She provided key insights into the EU Commission’s plans to bring clarity and legal certainty to influencer marketing within the existing regulatory framework.
The conference’s dynamic program also featured a compelling session by internationally recognized innovation and digital economics expert, Professor Thierry Rayna, who discussed the shift from traditional consumers to ‘prosumers’. Additional highlights included a CEO panel discussion, an expert-led session on recruitment and retention strategies and exploring how technological advancements are shaping the future of direct selling.
Imelda Vital, Executive Director of Seldia added: “The success of the 9th European Direct Selling Conference reaffirms Seldia’s commitment to driving the industry forward through
collaboration, innovation, and strategic dialogue. As the direct selling sector continues to evolve, Seldia remains dedicated to advocating for a sustainable and progressive industry across Europe.”
Astra Award Winners
Positive Impact Award
Winner: Amway
Finalists: Avon, Lifeplus International and Nu Skin
Continued Education and Upskilling Award
Winner: Avon
Finalist: Mary Kay
Communication and Outreach Award
Winner: The Baltic DSAs
Finalists: Avedisco (Italian DSA), Fédération de la Vente Directe
If you would like to find out more about Seldia, visit: https://seldia.eu/
