Brand mention or not, the FTC is still watching—and direct sellers are getting punished By Jonathan Gilliam, Guest Contributor Affiliates and reps who once flooded feeds with brand images and product claims have shifted to a new strategy, one designed specifically to evade detection. Social media surveillance is exposing “silent”
By Lewis Retik and Wendy Wagner, Guest Contributors President Donald Trump and his administration intend to use tariffs as a policy tool to negotiate with trading partners and ultimately encourage manufacturing within the United States. With the development of counter tariffs across the globe, it is unclear whether it
By Ioana Gorecki, Guest Contributor There is a perception that the regulatory landscape for direct sellers and multi-level marketers (MLMs) has become increasingly fraught. With numerous federal and state actions targeting the industry—as well as recently proposed Federal Trade Commission (FTC) rules on earnings claims and increasingly complex labor and
By William M. Miller, Guest Contributor “At a minimum, any business with a website should review their terms and conditions and privacy policies to make sure that they are up-to-date, as well as consider adding active consents (like a click box) where the consumer approves the recording of their IP
FTC Updates Mergers & Acquisitions Guidelines February 2024 Issue By Troy Keller, Michael Lindsay and Anthony Badaracco Mergers and acquisitions is an important growth strategy in many industries, and the direct selling space is no different. Companies in this sector tend to embrace a variety of deal types. The higher-profile
By Sam Hind, Guest Contributor In today’s digital landscape, social media is evolving rapidly, with platforms like Meta introducing a range of new features—AI-powered content, Threads communities, advanced Reels options, and more. These updates bring exciting potential for the direct selling industry, creating fresh ways to engage audiences and build
Navigating the FTC’s 2024 Guidance in a post-Chevron landscape By John Sanders and Katrina Eash, guest contributors The Federal Trade Commission (FTC) has faced several recent setbacks. Last year, in Neora, a federal court rejected the FTC’s arguments that Neora was operating an illegal pyramid scheme and was making deceptive
FTC rule adds complexity to salesforce loyalty and mobility By: Brent Kugler On April 23, 2024, the Federal Trade Commission (FTC) voted 3-2 to issue a Final Rule banning the use of noncompete restrictions to prevent workers from joining competing companies. The FTC’s action marks the first time in more