Hello friends!
As we close out another year that has tested and strengthened our channel, I am excited to bring you this special year-in-review edition of Social Selling News. Throughout 2024, we’ve seen our industry do what it does best—adapt and innovate.
The past 12 months saw our channel further embrace and accelerate innovation in how we do business. More companies than ever adopted retail partnerships, affiliate programs and strategic brand alliances, moving these strategies from experimental initiatives to proven approaches. These trends show our channel’s growing confidence in blending traditional direct selling strengths with contemporary market opportunities.
I’ve been particularly encouraged by how many companies have strengthened their compliance practices while pursuing these new opportunities. They understand that a strong commitment to FTC guidelines isn’t a limitation—it’s the bedrock of sustainable growth and customer trust. What stands out is how companies are proactively integrating compliance into their business strategies, making it part of their DNA rather than treating it as a box to check. This approach has not only strengthened customer relationships but has also created more sustainable business models that can weather regulatory scrutiny while driving innovation forward.
Looking through this edition, you’ll find stories of companies that are charting new paths forward. These aren’t just success stories— they’re practical examples of how innovation and tradition can work together in today’s market. Whether you’re considering new marketing channels or strengthening your current approach, you’ll find insights you can put to work.
The stories in these pages reveal a channel that’s not just adapting but actively shaping its future. While challenges remain, I’ve never been more confident about where direct selling is headed. Our industry continues to create meaningful opportunities for entrepreneurs who are ready to embrace both proven principles and fresh approaches.
As we look toward 2025, I’m particularly excited about the upcoming Channel Summit, set to be the largest and most crucial direct selling conference of the year. This isn’t just another industry event—it’s a gathering of the brightest minds in direct selling who will tackle our challenges head-on and map out the opportunities ahead. Don’t miss your chance to be part of this conversation. Secure your registration today at
www.thechannelsummit.org.
I want to thank you for making SSN your trusted source for industry insights and analysis. Your feedback and engagement help us deliver the information you need to succeed in this evolving landscape.
Here’s to your success and the exciting opportunities awaiting us in 2025!
With appreciation,
David Bland
