Personal recommendations by influencers represent modern ‘word-of-mouth’ advertising
By Stephanie Ramirez
Advocacy marketing network firm ExpertVoice conducted a survey and found that 82 percent of respondents said they were highly likely to follow a micro-influencer’s recommendation.
“The old way of doing things in direct sales is just not working anymore.”
—Heidi Johnson, national director of sales, BIOHM Health
What was once a simple marketing tactic has grown into an essential part of a robust marketing and selling strategy. Google searches on the term “influencer marketing” have increased 1,500 percent over the past three years, with no decrease in sight.
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