Kerry Tassopoulos, Guest Contributor
During 2021, the challenges to direct sellers were frequent and intense: the COVID-19 pandemic, the Great Resignation, the Federal Trade Commission’s (FTC) actions, continued criticism from academics and the media. Now that 2022 is in full swing, it is time for direct selling companies to regroup and decide what action they can take to exercise more control over their business and reputation.
No Escaping Legislative Impacts
To focus on the opportunities and threats, one area of opportunity is a company’s relationship with elected officials. Whether they like it or not, every direct selling company is impacted by the laws and regulations enacted in Washington, D.C., and state capitals across the United States.
The list of issues is endless—independent contractor status, pyramid scheme legislation, regulations on product ingredients, import/export challenges, tax issues, etc. But by being more engaged when dealing with government officials and applying the same principles of successful business, direct sellers can achieve better outcomes for their companies and their distributors.
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