Continuing the Momentum of Pandemic Growth

Companies in the channel experience increases in sales and enrollments

By:  Jenna Lang Warford

The Direct Selling Association (DSA) has reported that 60 percent of U.S. direct selling companies responding to the Quick Pulse surveys it conducted over the course of the COVID-19 outbreak report a positive impact from the pandemic. Data was last gathered Dec. 7-9.

The channel appears to have demonstrated a strong ability to flex to a virtual environment to sustain income for entrepreneurs, unlike other gig economy opportunities.