By Stephanie Ramirez
While 15 percent of IR’s Top 1000 online companies offer completely free shipping on all orders, conditional free shipping is far more common, and offered by 55 percent of companies.
In the age of free shipping, many direct sellers are making frequent adjustments to their fulfillment strategies in order to compete and keep consumers coming back. Beyond that, they are employing unique methods to not only meet consumer demand but work within their margin structure.
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