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FTC Issues Warning Letters to Direct Sellers
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FTC Issues Warning Letters to Direct Sellers

Agency targets 10 companies for alleged COVID-19-related income and health claims from the field

By: David Rauf

“During this health and economic crisis, we are on the lookout for false income claims for work-at-home opportunities, in addition to spurious health claims that products can treat or prevent COVID-19.”

—Andrew Smith, Director, FTC Bureau of Consumer Protection

“Your business opportunity participants and representatives must immediately cease making all express and implied earnings claims that would be false or misleading to current or prospective participants.”

—Excerpt from the FTC’s COVID-19 letter to Rodan + Fields LLC, April 24, 2020

The Federal Trade Commission (FTC) has a message for direct sellers: Keep the COVID-19 pandemic totally out of your sales and recruiting spiels.

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May 2, 2020 0 comment
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Direct Sellers Lag in Hispanic Market
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Direct Sellers Lag in Hispanic Market

Buying power to top $1.9 trillion

By Dave Rauf

Many companies are still behind the curve and are missing the opportunity to develop a growing segment of the Latino market.

At a recent Direct Selling Association meeting, Ideneth Vega began her presentation to dozens of executives a bit differently—by speaking in Spanish. The room, full of non-Spanish speakers, looked quite puzzled at first, she says.

But there was a good reason for the bilingual approach. Vega, the vice president of marketing for Houston-based Zurvita, was presenting on direct selling marketing efforts geared toward the burgeoning Hispanic demographic, a segment of the population growing faster than any other minority group in the country and whose purchasing prowess is also increasing exponentially. 

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February 1, 2020 0 comment
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