JANUARY ISSUE
SARAH SHADONIX, Founder and CEO of Scout & Cellar
Making Tough Business Decisions
For us, it doesn’t matter if it makes business sense on this minute, this day. We do the right thing for the standard of “for the good of the company and for the good of the people.” It might not be easy, but the right thing is always the right thing.
We will finish the year stronger than ever because we focused on two main factors: expanding into new markets and growing our product line. Expansion gave new financial opportunities to the millions of people forced to work from home. South Korea, one of Asili’s largest markets, recovered quickly from COVID-19, and conditions were improving as the virus hit our many Latin American, European, and other Asian markets. Diversifying our product line opened doors for Asili Ambassadors who are able to meet more customer needs. More nutrition solutions means better health for Ambassadors and their families, and a wider audience to market to.
— Gary Hasson, Vice President of Global Business Development, Asili Global
Launched: 2006/re-launched 2019
Executive: Jason St. Clair
Location: Scottsdale, AZ
Website: xendurance.com
This month, SSN interviewed Jason St. Clair, part owner and CEO of Xendurance, a performance supplement company.
SSN: Will you share your background and how you got involved with Xendurance?