Agency maintains its hard-line stance on coronavirus-related claims
By: David Rauf
“It almost seems like what the FTC is saying is you can’t represent that you have a business opportunity.”
—Michael Collins, President and CEO, M&L Collins Group
“The FTC is going to be very diligent. We’re not going to tolerate these claims.”
—Lois Greisman, Assoc. Director of Marketing Practices, Federal Trade Commission
The Federal Trade Commission (FTC) has issued warning letters to six more direct selling companies over alleged misleading product and earnings claims related to the coronavirus. This represents the latest escalation between regulators and the direct selling channel over how to market products and business opportunities during the ongoing pandemic.