Despite disruptions to in-person selling and recruitment during the COVID-19 pandemic, USANA has experienced sales gains, according to the company’s recent earnings call. USANA reported $259 million for the second quarter 2020, compared to $256 million for the same quarter the prior year. The company brought in $1.32 in earnings per diluted share, or 13 cents more than expected. USANA projects sales of $1.05 billion to $1.10 billion for full year 2020. Its previous forecast had a range of $1 billion to $1.08 billion. CFO Doug Hekking said that results had been sustained due to demand for its immunity support products. A return to “somewhat normal in mainland China” has also benefited the company, according to CEO Kevin Guest.
Most companies ill-prepared for marketing to fastest growing segment of U.S.
This month’s cover story addresses the fact that many direct sellers are behind the curve when it comes to appropriately addressing the Hispanic or Latino segment of the U.S. population. Given that this is the fastest growing segment of the population and that their earning power is only increasing, failing to create a strategic approach for this market seems counter-intuitive to say the least.
Herbalife has promoted Dr. John Agwunobi, co-president and chief health and nutrition officer, to CEO, effective March 30, 2020. John DeSimone, co-president and chief strategic officer, will become president. Michael Johnson will remain chairman.
With 20 years in direct selling, Jeff Hill has joined Shaklee Corp. as president of global sales. He returned to the company after more than 12 years, having served as president in 2006-2007. In the interim, he spent time at Tahitian Noni (now Morinda) and more than eight years at Team Beachbody.