Company leaders push forward by strengthening connections with their field

By:  Jenna Lang Warford

My team and I need to be in regular dialogue with [field leadership]. Sometimes I ask them to put cameras on. It doesn’t matter if they’re in the car with kids, or by the pool. We want to see their faces. And we want them to see ours.

— Clint McKinlay, CEO, Ruby Ribbon

As the COVID-19 pandemic passes the two-year mark, the field’s giddiness from the channel’s record growth has given way to the emotional and mental weight of coping with ongoing disruptions from the Omicron variant’s ubiquitous surge. And with this surge comes more changes and shifts in consumer and distributor patterns. 

Executive leadership teams are meeting this challenge with a renewed focus on connection and communication with their sales teams to recharge their energy and positivity. Fresh perspectives and tools also are helping to carry the messages of product and sales strategy innovation to consumers.