Tori Belle
Major changes in compensation plans, digital approach in the new normal
By: Teresa Craighead
We’ve heard over and over all the ways in which 2020 was denounced as terrible, catastrophic, and unbearable. But from the perspective of many companies in the channel, those words don’t really apply. Strange, unpredictable, and unprecedented may be more apt, and for many companies, bountiful, outrageous, and exciting are better descriptors.
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The new world is fueled by customers who prefer to shop online
This month we are reporting on yet another company that has made the decision to stop its multi-level compensation plan program (see “Univera Drops Distributors,” page 15).
In this case, it appears as though multi-year declining sales drove the company’s decision to move to a solely e-commerce business. Since the company is private, we don’t have a lot of insight into the decision-making process.