Virtual events open up opportunity for companies to reach more people
By: David Rauf
“This is attractive. It’s less travel, less stress. Virtual has really opened things up, and I don’t think it’s going to go away. That means hybrid events are coming.”
—Jeff Poe, creative director, Multi Image Group
“From a cost point of view, it’s literally one-fifth of our normal conference budget, and we’re reaching five to 10 times more people than we normally reach. For us, that makes sense.”
—Al Bala, CEO, Mannatech
“It’s such a broad reach. It’s global. That’s what these virtual conferences are allowing us to do. It’s really opened up a lot of doors for network marketing companies.”
—Jack Fallon, chief vision officer, Total Life Changes
Since early 2020, when the coronavirus outbreak upended normal business for corporations around the globe, direct sellers have relied on virtual events to host everything from training sessions to their splashy conferences.