Founder and CEO of Scout & Cellar
Making Tough Business Decisions
For us, it doesn’t matter if it makes business sense on this minute, this day. We do the right thing for the standard of “for the good of the company and for the good of the people.” It might not be easy, but the right thing is always the right thing.
By: Teresa Craighead
We’ve heard over and over all the ways in which 2020 was denounced as terrible, catastrophic, and unbearable. But from the perspective of many companies in the channel, those words don’t really apply. Strange, unpredictable, and unprecedented may be more apt, and for many companies, bountiful, outrageous, and exciting are better descriptors.
By: David Rauf
“Direct selling is no different than any other form of distribution of goods today. All consumer sectors of business have been evolving dramatically over the last 5 years, and most of it is driven by technology. We looked at this as a good time to enter the market.”
—Robert D’Loren, CEO, Xcel Brands
One of the core tenets of this new world is accessibility.
—Terrence Moorehead, CEO, Nature’s Sunshine
The direct selling channel has been pressed and pressured by a variety of factors over the past two to three years—largely unrelated to each other but all significant in bringing change to the channel.
Executive: Terrence Moorehead
Location: Lehi, UT
2020 Revenue thru Sept: $283 Million
Stock Symbol: NATR
SSN: Can you share details about the recent changes you made to your compensation plan?
The changes were made in response to what’s going on in the market-place with consumers and what’s going on in the nutritional industry overall: consumer shopping behaviors, consumer desires and aspirations, and how to stay relevant and address these touchpoints. It also stemmed from a desire to get back to our roots of being a pioneer as the first company to encapsulate herbs. Part of our strategy is to embody and embrace that core spirit of our DNA.