As companies are forced to go virtual, innovation and agility become crucialBy: Stephanie Ramirez
“Before COVID-19, we were a very physical company. We had a physical salesforce, and they did things in person. The challenge was to come up with a virtual way of work that was sustainable and enjoyable.” —Clint McKinlay, CEO, Ruby Ribbon
“We don’t like people selling to their warm markets. We try to get them not to do it. We want them to see themselves as businesspeople who own a digital marketing company.” —Laura Hunter, CEO, Tori Belle CosmeticsThe pandemic crisis has forced individuals and companies to rapidly change how they live and work. A few months ago, most in the channel were traveling to meet business colleagues, attending large group events and shaking hands with customers. It is a new frontier, and the old way of doing things is no longer relevant. In some cases, it’s not even possible.
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