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pandemic

New Strategies Emerge from Months in Lockdown
Direct SellingFeaturesNews

New Strategies Emerge from Months in Lockdown

Direct sellers rewarded with new insights after adjusting to challenges of pandemic

By:  Claire Wilson

We are coming to learn that the
in-person aspect isn’t as important as we thought it was.

—Sean Eggert, CEO, Hanna Shea Executive Search

COVID-19 forced many changes to commerce over the past 12 months. With the rollout of vaccines and a gradual return to normal social interactions, business practices will begin to shift back as well. 

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April 1, 2021 0 comment
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What pandemic-related changes did your company make that resulted in positive improvements you plan to implement permanently?
CommentaryQuick Takes

What pandemic-related changes did your company make that resulted in positive improvements you plan to implement permanently?

 

In order to improve inter-team communication among our global offices during the pandemic, we have implemented Google Meet, Google Chat, and Zoom meetings. The pandemic has stepped up our timeline to redesign many of our global websites to keep up with the demand of online shopping and internet searches, and we have made online meetups and social selling a focus that has and will continue to aid us in future growth. We believe these changes will only help us build a stronger foundation in our offices and to our IBOs and customers. 

— Sunny C. Beutler, CEO, Sunrider

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April 1, 2021 0 comment
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AI Advancements Give Direct Selling Executives Glimpse of Cutting-Edge Tools
Special Report

AI Advancements Give Direct Selling Executives Glimpse of Cutting-Edge Tools

Direct sellers adopt artificial intelligence across departments to improve recruitment, training, compliance and retention

By:  Stephanie Ramirez

Companies are taking customer data and feeding it through a machine-learning algorithm, turning patterns into predictions.You don’t have to understand statistics and probabilities, only how the technology will benefit the company.

—Michael Bayan, CEO, DirecTech Labs

Artificial intelligence (AI) and machine learning are not new concepts to many direct sellers. The pandemic, however, has led to a sharp rise in the adoption of digital and technological advancements. Novel AI applications are opening new pathways and potential for improvement for the channel.

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March 1, 2021 0 comment
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Direct Selling CEOs Reveal 2021 Growth Plans
FeaturesNews

Direct Selling CEOs Reveal 2021 Growth Plans

Major changes in compensation plans, digital approach in the new normal

By:  Teresa Craighead

We’ve heard over and over all the ways in which 2020 was denounced as terrible, catastrophic, and unbearable. But from the perspective of many companies in the channel, those words don’t really apply. Strange, unpredictable, and unprecedented may be more apt, and for many companies, bountiful, outrageous, and exciting are better descriptors. 

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January 1, 2021 0 comment
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Channel Evolution Brings Changes to Model
Cover StoryDirect SellingFeatures

Channel Evolution Brings Changes to Model

Companies embrace shift in structure, comp plans to meet market demands

By:  David Rauf

“Direct selling is no different than any other form of distribution of goods today. All consumer sectors of business have been evolving dramatically over the last 5 years, and most of it is driven by technology. We looked at this as a good time to enter the market.”

—Robert D’Loren, CEO, Xcel Brands

One of the core tenets of this new world is accessibility.

—Terrence Moorehead, CEO, Nature’s Sunshine

The direct selling channel has been pressed and pressured by a variety of factors over the past two to three years—largely unrelated to each other but all significant in bringing change to the channel. 

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December 1, 2020 0 comment
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FTC Continues Aggressive Stance on Deceptive Claims
FeaturesNews

FTC Continues Aggressive Stance on Deceptive Claims

Regulators warn enforcement is a ‘top priority’ at a recent industry conference

By:  David Rauf

“I caution you to stay on the straight and narrow because now, more than ever, this is a top enforcement priority for me, and I hope, the agency.”

—Noah Phillips, Commissioner, Federal Trade Commission 

A commissioner with the Federal Trade Commission (FTC) voiced a tough message for the direct selling community at a recent online event, saying the regulatory agency will remain aggressive in its approach to policing the channel.

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December 1, 2020 0 comment
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Pushed by Pandemic, New Companies Enter Social Selling Space
Cover StoryDirect SellingFeatures

Pushed by Pandemic, New Companies Enter Social Selling Space

Opportunities and obstacles are the name of the game as companies compete and e-commerce explodes

By:  David Rauf

“If I’m a traditional manufacturer of consumer packaged goods and always sold in retail stores, but now because retail stores are closed revenue is cut, I had better be looking at every single channel and opportunity to keep my product in front of consumers.”

—Kerry Tassopoulos, founding member,

The Tassopoulos Law Firm PLLC

There are companies right now doing the type of accelerated growth they have not seen before.”

—Mike Sheffield, CEO, Sheffield Group

When the coronavirus outbreak started spreading across the globe earlier this year, executives at The Body Shop, a U.K.-based skin and beauty product retailer, had some decisions to make.

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November 1, 2020 0 comment
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ComplianceLegalRisk Roundup

Shifting Direct Selling’s Reputation

Times present new opportunity to focus on customers

“We, as the direct selling community, are stepping up and should continue to be present compliantly with unbridled optimism.”

­—Meredith Berkich, chief growth officer, Jenkon

Reputation is everything, and in direct selling that is especially true. So when the COVID-19 pandemic spread across the globe, it not only spurred double—and in some cases, triple—digit year-over-year growth for the channel this year, it also provided an opening for reputation improvement that many have been looking for during the past decade.

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November 1, 2020 0 comment
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