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Nature’s Sunshine

People On the Move – April
People on the Move

People On the Move – April

PEOPLE ON THE MOVE

PEOPLE ON THE MOVE – April

April 1, 2022

 

 

 

Kara Trousdale, Beautycounter

Beautycounter has appointed Kara Trousdale as chief commercial officer. Trousdale brings experience in retail and supply chain and will be responsible for overseeing and innovating Beautycounter’s omnichannel model. She previously served nearly eight years at Amazon, where she most recently was chief marketing officer for Amazon Fashion.

 

Nathan Moore, Mary Kay

Mary Kay Inc. has named Nathan Moore president, global sales and marketing. In this new role, Moore will manage all region leadership teams, as well as global marketing and global strategy and insights teams. He will continue as region president of Mary Kay North America. Moore joined Mary Kay in 1995 as a staff attorney.

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April 1, 2022 0 comment
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People on the Move – March
People on the Move

People on the Move – March

PEOPLE ON THE MOVE

PEOPLE ON THE MOVE – March

March 1, 2022

 

Fredrik Lundqvist, Vorwerk

Vorwerk LLC has appointed Fredrik Lundqvist as CEO. Lundqvist will lead the company’s presence and growth of the Thermomix brand in the U.S. and Canada.  Previously, Lundqvist was country manager for Vorwerk International in China. He has nearly 20 years’ experience with Vorwerk, working in Switzerland and Singapore, among others.

 

Vallen Blackburn, Nature’s Sunshine

Nature’s Sunshine has promoted Vallen Blackburn to vice president and general manager of Latin America. Blackburn joined Nature’s Sunshine in 2016 to help build its business and intelligence strategies, using his prior financial knowledge. He will now leverage that experience in Latin America.

 

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March 2, 2022 0 comment
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3rd-Quarter Sales Down for a Few Large Companies
Cover StoryDirect SellingFeatures

3rd-Quarter Sales Down for a Few Large Companies

Herbalife, Tupperware, Primerica come back to earth after 2020 surge; Nature’s Sunshine remains strong

Herbalife

Herbalife’s sales softened during the third quarter, following a blockbuster period a year ago.  The company endured a double-digit revenue dip, while sales declined in several geographic regions. 

Still, CEO John Agwunobi said the direct selling giant remains on track to end 2021 with another record sales year.

Herbalife reported total net sales for the third quarter totaled $1.4 billion, down 6 percent compared to a year ago when the seller of supplements and weight-loss products recorded what was then a best-ever three-month period for sales.

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December 1, 2021 0 comment
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People on the Move – September
People on the Move

People on the Move – September

PEOPLE ON THE MOVE

PEOPLE ON THE MOVE – September

September 1, 2021

 

Stephanie O’Farrell, Nature’s Sunshine

Stephanie O’Farrell has joined Nature’s Sunshine as vice president, marketing for North America, and has over 14 years of experience in brand marketing. O’Farrell recently was recognized as a Utah Business Journal “40 under 40” and previously served in leadership roles at Tafi and Molson Coors. 

 

Guilherme Castellan, Natura &Co

Guilherme Castellan has transitioned to Group CFO of Natura &Co. He was announced as deputy CFO in March and succeeds Jose Antonio de Almeida Filippo. Castellan spent seven years at AB InBev group, and in his last position he was CFO at Budweiser Brewing Co. APAC Ltd. 

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September 1, 2021 0 comment
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PEOPLE ON THE MOVE – July
People on the Move

PEOPLE ON THE MOVE – July

PEOPLE ON THE MOVE

PEOPLE ON THE MOVE – July

July 1, 2021

 

Blake Schroeder, Medical Marijuana 

Medical Marijuana Inc., parent company of Kannaway, has appointed Blake Schroeder as CEO and president. Schroeder will replace Dr. Stuart Titus, who is semi-retiring. Schroeder joined the company in 2016 and was formerly CEO of Kannaway. He also has  worked for Forevergreen and MonaVie.

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July 1, 2021 0 comment
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International Expansion — Challenges and Strategies for New Markets Abroad
Direct SellingFeaturesNewsSpecial Report

International Expansion — Challenges and Strategies for New Markets Abroad

Companies share tips for opening new markets abroad

By:  Ramneet Kaur

These are real people—they are not numbers. They are heartbeats. These are people that are doing this for their own family, for their own hopes, for their own dreams and for their own aspirations.

—Bo Short, CEO, Elevacity Holdings LLC

There are four important pillars of importance to consider, with trust overarching: planning, basic business infrastructure, consumer expectation and the people.

—Greg Martin, Founder, Japan Power and Gas

There are many things for direct sellers to consider when making a global expansion—from timelines, rules, and regulations to cultural differences, compliance issues and compensation plans.

The World Federation of Direct Selling Associations (WFDSA) reports that direct selling is a $180.5 billion industry worldwide that encompasses 119.9 million independent representatives, based on its 2020 release of global statistics. What does it take to enter a completely new market, and what important factors should be considered?

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June 1, 2021 0 comment
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Channel Evolution Brings Changes to Model
Cover StoryDirect SellingFeatures

Channel Evolution Brings Changes to Model

Companies embrace shift in structure, comp plans to meet market demands

By:  David Rauf

“Direct selling is no different than any other form of distribution of goods today. All consumer sectors of business have been evolving dramatically over the last 5 years, and most of it is driven by technology. We looked at this as a good time to enter the market.”

—Robert D’Loren, CEO, Xcel Brands

One of the core tenets of this new world is accessibility.

—Terrence Moorehead, CEO, Nature’s Sunshine

The direct selling channel has been pressed and pressured by a variety of factors over the past two to three years—largely unrelated to each other but all significant in bringing change to the channel. 

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December 1, 2020 0 comment
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Getting Real with Terrence Moorehead, CEO of Nature’s Sunshine Products
CEOExecutive InterviewGetting Real InterviewsInterviews

Getting Real with Terrence Moorehead, CEO of Nature’s Sunshine Products

His thoughts on the company’s relaunch and COVID-19

Founded: 1972
Executive: Terrence Moorehead
Location: Lehi, UT
2020 Revenue thru Sept: $283 Million
Stock Symbol: NATR
Website: naturessunshine.com


SSN: Can you share details about the recent changes you made to your compensation plan?

The changes were made in response to what’s going on in the market-place with consumers and what’s going on in the nutritional industry overall: consumer shopping behaviors, consumer desires and aspirations, and how to stay relevant and address these touchpoints. It also stemmed from a desire to get back to our roots of being a pioneer as the first company to encapsulate herbs. Part of our strategy is to embody and embrace that core spirit of our DNA.

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December 1, 2020 0 comment
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