We have learned the power of personalization from our field. We heard very loudly that it helped to have a more personalized approach, around a product or sharing the business model. For example, we spoke to field members who are nurses, to learn they incorporate this into their busy schedule. We then created realistic, personalized assets and shareable opportunities that really help people talk to nurses in their network. This allows them to focus and think, “Hey, who in my network do I know in this area?” We’ve seen pretty big success from that. -— Amanda A. Thompson, President, Veribella
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