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Laura Hunter

Direct Selling CEOs Reveal 2021 Growth Plans
FeaturesNews

Direct Selling CEOs Reveal 2021 Growth Plans

Major changes in compensation plans, digital approach in the new normal

By:  Teresa Craighead We’ve heard over and over all the ways in which 2020 was denounced as terrible, catastrophic, and unbearable. But from the perspective of many companies in the channel, those words don’t really apply. Strange, unpredictable, and unprecedented may be more apt, and for many companies, bountiful, outrageous, and exciting are better descriptors. 

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January 1, 2021 0 comment
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Direct Selling in a COVID-19 World
November 2020Special Report

Direct Selling in a COVID-19 World

As companies are forced to go virtual, innovation and agility become crucial

By:  Stephanie Ramirez
“Before COVID-19, we were a very physical company. We had a physical salesforce, and they did things in person. The challenge was to come up with a virtual way of work that was sustainable and enjoyable.” —Clint McKinlay, CEO, Ruby Ribbon
“We don’t like people selling to their warm markets. We try to get them not to do it. We want them to see themselves as businesspeople who own a digital marketing company.” —Laura Hunter, CEO, Tori Belle Cosmetics 
The pandemic crisis has forced individuals and companies to rapidly change how they live and work. A few months ago, most in the channel were traveling to meet business colleagues, attending large group events and shaking hands with customers. It is a new frontier, and the old way of doing things is no longer relevant. In some cases, it’s not even possible.

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November 1, 2020 0 comment
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Adapt or Perish?
November 2020Publisher's Note

Adapt or Perish?

The new world is fueled by customers who prefer to shop online

This month we are reporting on yet another company that has made the decision to stop its multi-level compensation plan program (see “Univera Drops Distributors,” page 15).

In this case, it appears as though multi-year declining sales drove the company’s decision to move to a solely e-commerce business. Since the company is private, we don’t have a lot of insight into the decision-making process. 

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October 31, 2020 0 comment
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