Take steps to clean up reputation challenges online
By Dave Rauf
Mediakix, a marketing agency that helps brands launch campaigns with top social media personalities, estimates advertisers spent around $1.7 billion on influencer marketing on Instagram alone in 2019.
In an attempt to reach out directly to the celebrities, bloggers, YouTube stars and Instagram models that make up the universe of social media mavens, the Federal Trade Commission (FTC) has issued new ad disclosure guidelines for influencers (available at www.ftc.gov). The message is clear: Be transparent about partnerships with brands.