By: John Sanders, Katrina Eash and Rebecca Loegering from Winston & Strawn
Ensuring that compliance permeates all aspects of a business’s operation will certainly serve the long-term interests of a company by keeping it off the radar of regulators.
Editor’s Note: The attorneys at Winston & Strawn have provided answers to the most common questions they’ve been asked about direct selling business practices by their clients during the COVID-19 pandemic. In the article below they share their insights and opinions.
The greatest challenge within this channel will be determining how we will effectively compete within increasingly competitive market conditions. Competition from novel direct-to-consumer brands has provided greater consumer access to products and services. This has not only stolen market share from direct selling companies, but has also made it more challenging and expensive for companies to compete for brand awareness. To survive these challenges, we must evolve to support distributors by leveraging new technology platforms, marketing channels and communication strategies in 2020 and beyond.
-—David Isserman, COO, Touchstone Essentials
To stay focused on the strategic imperatives in the midst of the potential distractions. One of our three imperatives is customer focus. We don’t want to be a good customer program for a direct selling company. We want to be a good customer program in general. People are used to buying online from Amazon Prime or Sephora or any other brand. We want our actual customer experience to be world-class in respect to the channel. The other two imperatives we’ll be focusing on market partner engagement/activity and product excellence.
—Stuart A. MacMillan, president, MONAT Global