MONAT Global, a multinational direct seller of beauty products, announced that it is entering Spain’s market this year. Coming just seven years after its U.S. launch, and on the heels of a 2018-2019 expansion into the U.K., Ireland and Poland, MONAT confirmed the Spain launch would come in June with a series of virtual events and local roadshows to introduce the brand to partners. The e-commerce launch will follow in September
California-based Kronos Advanced Technologies Inc., a product development and production company specializing in air circulation and purification technology, announced in April that it was entering the direct selling channel by partnering with GreenTechDirect, a developer of proprietary air purification technology that has been used by NASA. The new direct selling division will be called KronosDirect.
Beachbody has entered the livestream workout market with its newest product called BODi (Beachbody On Demand Interactive). This venture will offer live and pre-recorded workout classes, a niche dominated until now by competitor Peloton. In addition to offering cardio, Pilates and yoga workouts, Beachbody’s recent merger with Myx Fitness will allow them to challenge Peloton for a share of live cycling classes. BODi will go live in September for $19.95 per month in addition to the normal Beachbody membership fee.
Plano, Texas-based The Happy Co., a producer of nootropic, functional beverages, announced its entry into the European market. Starting the week of May 24, customers in 21 countries across Europe (Austria, Belgium, Czech Republic, Denmark, England, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Northern Ireland, Norway, Poland, Portugal, Scotland, Spain, Sweden, Switzerland and Wales) will be able to purchase the company’s products under the Happy Co.’s NFR (not-for-resale) model.
Plexus Woldwide Senior Director Corporate Affairs Kim Drabik has been appointed to the Ethics Committee of the World Federation of Direct Selling Associations (WFDSA). Drabik served as chairman of the WFDSA’s Advocacy Committee 2014-2020. The Ethics Committee is chaired by Joao-Paulo Ferriera, CEO of Natura & Co. The WFDSA was founded in 1978 and serves over 60 national direct selling associations.
Bringing a close to years of drama between rival billionaires, activist-investor Carl Icahn has sold his remaining shares in Herbalife. Icahn began purchasing Herbalife in 2013 in response to rival-investor Bill Ackman taking a $1 billion short position on the company and calling it a pyramid scheme. Icahn accumulated approximately one quarter of all Herbalife shares and gained a seat on the company’s board. After outlasting Ackman, Icahn tells the media that his activism on behalf of Herbalife is no longer needed.