Direct sellers adopt artificial intelligence across departments to improve recruitment, training, compliance and retention
By: Stephanie Ramirez
Companies are taking customer data and feeding it through a machine-learning algorithm, turning patterns into predictions.You don’t have to understand statistics and probabilities, only how the technology will benefit the company.
—Michael Bayan, CEO, DirecTech Labs
Artificial intelligence (AI) and machine learning are not new concepts to many direct sellers. The pandemic, however, has led to a sharp rise in the adoption of digital and technological advancements. Novel AI applications are opening new pathways and potential for improvement for the channel.