Herbalife

PEOPLE ON THE MOVE – January

January 1, 2022

Maribeth Dodd, It Works!

It Works! has promoted Maribeth Dodd to vice president, U.S. sales and field development. Dodd has developed people and sales strategies for the past decade with It Works!. She will now oversee a group of regional sales managers. Dodd is also a freelance speaker and worship leader as well as co-founder of Brave Worship.

Nichole Williamson, It Works!

Nichole Williamson has rejoined It Works! in the newly created role of vice president, customer experience. Williamson most recently served as head of audience strategy at Amazon. Before that she was with It Works! for four years culminating with serving as senior director, digital CX, lifecycle and loyalty.

January 1, 2022 0 comment

Cover Story Direct Selling Features

3rd-Quarter Sales Down for a Few Large Companies

Herbalife, Tupperware, Primerica come back to earth after 2020 surge; Nature’s Sunshine remains strong

Herbalife

Herbalife’s sales softened during the third quarter, following a blockbuster period a year ago. The company endured a double-digit revenue dip, while sales declined in several geographic regions. Still, CEO John Agwunobi said the direct selling giant remains on track to end 2021 with another record sales year. Herbalife reported total net sales for the third quarter totaled $1.4 billion, down 6 percent compared to a year ago when the seller of supplements and weight-loss products recorded what was then a best-ever three-month period for sales.

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December 1, 2021 0 comment

Cover Story Direct Selling Features Special Report

2021—A Year in Social Selling News

A crucial Supreme Court ruling, FTC strategy shifts and social media challenges impact direct selling in an eventful year.

January Headlines FTC Launches ‘Operation Income Illusion’ The Federal Trade Commission (FTC), along with 19 federal, state, and local law enforcement partners announced a nationwide crackdown on consumer scams promising income and financial independence. Although no direct selling companies were targeted by this operation, it marked a beginning to the COVID-19-era scrutiny of work-from-home-scams, pyramid schemes and coaching courses, among other businesses.

DSA Rolls Out New Compliance Certification Program The Direct Selling Association (DSA) began a comprehensive compliance program to be made available to member and non-member companies. The Direct Selling Compliance Professional Certification Program (DSCP-CP) was created for individuals and does not certify an entire company. The program includes four three-hour online sessions for a total of 12 hours and is designed to be taken over several days. Modules include topics such as “Claims Substantiation and Disclosures”; “Product Claims”; “Monitoring and Removal of Claims from Social Media Platforms”; “The Role of Compliance in Your Organization”; and “Conveying the Right Marketing Message.”

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December 1, 2021 0 comment

People on the Move

PEOPLE ON THE MOVE – December

PEOPLE ON THE MOVE

PEOPLE ON THE MOVE – December

December 1, 2021

Peter Dale, Kannaway

Kannaway has promoted Peter Dale to global chief sales officer. Previously, Dale served as the company’s Japan division general manager. He will now oversee global sales and business development teams, processes, and strategies. Dale has more than 30 years of strategic leadership experience and has been with Kannaway since 2019.

Gene Tipps, Plexus

Gene Tipps has been promoted to president of global operations at Plexus Worldwide. Tipps will provide strategic leadership in R&D, IT, and procurement, as well as continue to lead operations. Previously, he served as chief operating officer at Plexus. Tipps’ 20-year career includes working with FFH Intl., Yevo, LifeVantage, and Zrii.

December 1, 2021 0 comment

Cover Story Direct Selling Features

The DSSRC Hits Its Stride in 2021

Channel watchdog counsels companies, maintains dialogue with regulators

By: David Bland

For the cases that get to the level of a DSSRC referral, usually there’s an issue of systemic patterns of behavior that are going on—particularly with the claims; it is rarely a one-off post, and, with respect to earnings claims, in particular, it’s often the tip of the iceberg that leads the FTC to a much deeper rabbit hole. — Peter Marinello, Vice President at BBB National Programs and Director of DSSRC

In 2019, the direct selling channel officially became a self-regulated business sector. Two years on, and the channel is reaping the benefits. Founded by the Direct Selling Association (DSA) and administered by BBB National Programs, the Direct Selling Self-Regulatory Council (DSSRC) is an independent, non-profit organization that is continuing its mission of oversight through monitoring, investigation, and enforcement of the regulations and ethics standards that have been set in place for direct sellers by the Federal Trade Commission (FTC) and the DSA.

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October 1, 2021 0 comment

Cover Story Direct Selling Features

Public Direct Sellers Post Updates for Shareholders

Two major nutrition companies lower projections as growth slows

As the third quarter of 2021 drew to a close, several public direct selling companies made announcements to their shareholders. Both Herbalife and USANA disclosed downward revisions to their 2021 outlooks, while Medifast, Mannatech and Nu Skin announced dividends. Herbalife Lowers Expectations in Advance of Investor Day In advance of its 2021 virtual investor day presentation, Herbalife announced on Sept. 13 that it is revising its third-quarter and full-year 2021 projections. The global nutrition company detailed lower than expected sales growth from its distributors despite the number of actively selling independent distributors increasing by 10 percent for the months of July and August compared to 2020.

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October 1, 2021 0 comment

Cover Story Direct Selling Features

Positive Outlook for Public Companies

Tupperware, Herbalife, USANA, Primerica lead 2020 growth; LifeVantage stumbles

By: Dave Rauf

Tupperware

Tupperware’s turnaround story continues to evolve. The maker of food storage containers, kitchen goods and beauty products reported its second consecutive quarter of year-over-year sales growth in the fourth quarter of 2020, according to recently released earnings. Fourth-quarter revenue and profit were both up in the three-month reporting period. And company executives say they’re more confident that improving financials are a sign the direct selling giant is on the path to recovery after years of revenue declines and falling stock prices.

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September 1, 2021 0 comment

People on the Move

PEOPLE ON THE MOVE – July

PEOPLE ON THE MOVE

PEOPLE ON THE MOVE – July

July 1, 2021

Blake Schroeder, Medical Marijuana

Medical Marijuana Inc., parent company of Kannaway, has appointed Blake Schroeder as CEO and president. Schroeder will replace Dr. Stuart Titus, who is semi-retiring. Schroeder joined the company in 2016 and was formerly CEO of Kannaway. He also has worked for Forevergreen and MonaVie.

July 1, 2021 0 comment

Headline News News

Carl Icahn Sells Remaining Herbalife Shares

Bringing a close to years of drama between rival billionaires, activist-investor Carl Icahn has sold his remaining shares in Herbalife. Icahn began purchasing Herbalife in 2013 in response to rival-investor Bill Ackman taking a $1 billion short position on the company and calling it a pyramid scheme. Icahn accumulated approximately one quarter of all Herbalife shares and gained a seat on the company’s board. After outlasting Ackman, Icahn tells the media that his activism on behalf of Herbalife is no longer needed.

June 1, 2021 0 comment

Cover Story Direct Selling Features

Direct Selling Critics, Old and New, Join Regulators at Caustic 2-Day Conference

Organizers block channel representatives from contributing

By: David Bland

There were a number of factors that led us to think that the timing was right for this type of conference, including indications from the Federal Trade Commission that they are tightening focus on the MLM industry. —Douglas M. Brooks, Attorney

Anti-MLM influencers appear to be more interested in fostering a cottage industry of their own than they are to an inclusionary dialogue on how best to promote entrepreneurship. —Direct Selling Association

For decades, direct selling’s opponents have worked to challenge the channel from the relatively confined spaces within their respective legal, academic and media circles. The occasional high-profile court case would generate publicity for a few news cycles, and newspaper and magazine articles would follow with passing coverage.

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June 1, 2021 0 comment

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