PEOPLE ON THE MOVE – February
Marc Rey, Beautycounter
Beautycounter has appointed Marc Rey as CEO. Beautycounter Founder Gregg Renfrew will transition to executive chair and chief brand officer. Rey is a former Coty and L’Oréal executive who most recently served as CEO and global chief growth officer for Shiseido Americas. He will now guide Beautycounter as it continues its omnichannel strategy.
Corey Lindley, dōTERRA
dōTERRA has promoted Corey Lindley to CEO. David Stirling, a founding executive and current CEO, is stepping down to serve The Church of Jesus Christ of Latter-day Saints. Lindley has spent over 30 years in direct selling, including 17 years at Nu Skin. As CEO, he will lead doTERRA’s operations and implement its vision, mission, and strategic direction.
PEOPLE ON THE MOVE – January
Maribeth Dodd, It Works!
It Works! has promoted Maribeth Dodd to vice president, U.S. sales and field development. Dodd has developed people and sales strategies for the past decade with It Works!. She will now oversee a group of regional sales managers. Dodd is also a freelance speaker and worship leader as well as co-founder of Brave Worship.
Nichole Williamson, It Works!
Nichole Williamson has rejoined It Works! in the newly created role of vice president, customer experience. Williamson most recently served as head of audience strategy at Amazon. Before that she was with It Works! for four years culminating with serving as senior director, digital CX, lifecycle and loyalty.
Herbalife, Tupperware, Primerica come back to earth after 2020 surge; Nature’s Sunshine remains strong
Herbalife
Herbalife’s sales softened during the third quarter, following a blockbuster period a year ago. The company endured a double-digit revenue dip, while sales declined in several geographic regions.
Still, CEO John Agwunobi said the direct selling giant remains on track to end 2021 with another record sales year.
Herbalife reported total net sales for the third quarter totaled $1.4 billion, down 6 percent compared to a year ago when the seller of supplements and weight-loss products recorded what was then a best-ever three-month period for sales.
A crucial Supreme Court ruling, FTC strategy shifts and social media challenges impact direct selling in an eventful year.
January Headlines
FTC Launches ‘Operation Income Illusion’
The Federal Trade Commission (FTC), along with 19 federal, state, and local law enforcement partners announced a nationwide crackdown on consumer scams promising income and financial independence. Although no direct selling companies were targeted by this operation, it marked a beginning to the COVID-19-era scrutiny of work-from-home-scams, pyramid schemes and coaching courses, among other businesses.
DSA Rolls Out New Compliance Certification Program
The Direct Selling Association (DSA) began a comprehensive compliance program to be made available to member and non-member companies. The Direct Selling Compliance Professional Certification Program (DSCP-CP) was created for individuals and does not certify an entire company. The program includes four three-hour online sessions for a total of 12 hours and is designed to be taken over several days. Modules include topics such as “Claims Substantiation and Disclosures”; “Product Claims”; “Monitoring and Removal of Claims from Social Media Platforms”; “The Role of Compliance in Your Organization”; and “Conveying the Right Marketing Message.”
PEOPLE ON THE MOVE – December
Peter Dale, Kannaway
Kannaway has promoted Peter Dale to global chief sales officer. Previously, Dale served as the company’s Japan division general manager. He will now oversee global sales and business development teams, processes, and strategies. Dale has more than 30 years of strategic leadership experience and has been with Kannaway since 2019.
Gene Tipps, Plexus
Gene Tipps has been promoted to president of global operations at Plexus Worldwide. Tipps will provide strategic leadership in R&D, IT, and procurement, as well as continue to lead operations. Previously, he served as chief operating officer at Plexus. Tipps’ 20-year career includes working with FFH Intl., Yevo, LifeVantage, and Zrii.
Tupperware, Herbalife, USANA, Primerica lead 2020 growth; LifeVantage stumbles
By: Dave Rauf
Tupperware
Tupperware’s turnaround story continues to evolve.
The maker of food storage containers, kitchen goods and beauty products reported its second consecutive quarter of year-over-year sales growth in the fourth quarter of 2020, according to recently released earnings.
Fourth-quarter revenue and profit were both up in the three-month reporting period. And company executives say they’re more confident that improving financials are a sign the direct selling giant is on the path to recovery after years of revenue declines and falling stock prices.
PEOPLE ON THE MOVE – July
Blake Schroeder, Medical Marijuana
Medical Marijuana Inc., parent company of Kannaway, has appointed Blake Schroeder as CEO and president. Schroeder will replace Dr. Stuart Titus, who is semi-retiring. Schroeder joined the company in 2016 and was formerly CEO of Kannaway. He also has worked for Forevergreen and MonaVie.
Newer Posts