By: David Rauf
“Direct selling is no different than any other form of distribution of goods today. All consumer sectors of business have been evolving dramatically over the last 5 years, and most of it is driven by technology. We looked at this as a good time to enter the market.”
—Robert D’Loren, CEO, Xcel Brands
One of the core tenets of this new world is accessibility.
—Terrence Moorehead, CEO, Nature’s Sunshine
The direct selling channel has been pressed and pressured by a variety of factors over the past two to three years—largely unrelated to each other but all significant in bringing change to the channel.
By Teresa Craighead
The Equal Employment Opportunity Commission has defined sexual harassment in its guidelines as the following: unwelcome sexual advances, requests for sexual favors, and other verbal or physical conduct of a sexual nature when:
John T. Fleming
Direct sellers must become a bigger part of the gig conversation
By John T. Fleming
John T. Fleming is a veteran direct selling industry leader, writer, executive and consultant. A member of the DSA Hall of Fame and DSEF Circle of Honor, he currently focuses on helping direct selling companies reposition their opportunity as a proven and attractive option in today’s gig economy. His first publication will be released in summer 2019, along with a book later this year.
SSN: You’ve been with Nu Skin your entire career. What’s that been like?
I’ve spent nearly 15 of my years with Nu Skin abroad. Working in so many different capacities around the world certainly gave me the perspective I need today to run the global business. I think it’s been a huge advantage to be here as long as I have. I read a Harvard Review article recently that said their research indicates that the majority of CEOs hired from outside their industry fail, not because they didn’t see the new trends coming, but because they didn’t know how to transform the organization to meet those coming trends.
Founded: 1984
Executive: Ritch Wood
Location: Provo, Utah2018 Revenue: $2.68 billion
Stock Symbol: NUS—NYSE
Website: www.nuskin.com
SSN: What do you feel are the advantages of having both a corporate perspective and a field perspective?
Companies that figure out how to disrupt themselves before they get disrupted from external forces are the ones that survive. I think you have to have institutional knowledge to be able to transform a business.
