Home Tags Posts tagged with "e-commerce"

e-commerce

Getting Real with Faberlic’s National Sales Director
Direct SellingGetting Real InterviewsNews

Getting Real with Faberlic’s National Sales Director

Her thoughts on the US launch of a global powerhouse and new ways of thinking about direct selling

Rachel Kellogg has spent over a decade in the direct selling industry, starting as a consultant in the field and working her way up to leadership. She joined the channel unexpectedly but fell in love with the way it gave an equal opportunity to all. After a successful 10 years in the field with Mary Kay, Kellogg was ready to take what she had learned to join the executive team at Faberlic as an integral part of their recent U.S. launch as national sales director. Her mission is to infuse a culture of love, inclusivity, and growth from the ground up and take Faberlic to No. 1 in direct selling.

Founded: 1997
Location: Moscow, Russia
Website: www.faberlic.com

Please log in (or register) to continue viewing this content.

January 1, 2022 0 comment
0 Facebook Twitter Google + Pinterest
Social Tech Benefitting the Channel: Year in Review
Direct SellingNewsSocial Tech Update

Social Tech Benefitting the Channel: Year in Review

Highlights from tech experts’ Social Tech Update columns of 2021

Over the past year, our contributors covered a number of social selling tech strategies making inroads in the channel. For our year-end roundup, we’ve selected their most important takeaways to help direct sellers have an even stronger 2022. Please visit SocialSellingNews.com for the complete articles.

Reimagining the Back Office as a Revenue Driver

Continue Reading
December 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
MONAT Grows European Presence with Move into Spain
Headline NewsNews

MONAT Grows European Presence with Move into Spain

MONAT Global, a multinational direct seller of beauty products, announced that it is entering Spain’s market this year. Coming just seven years after its U.S. launch, and on the heels of a 2018-2019 expansion into the U.K., Ireland and Poland, MONAT confirmed the Spain launch would come in June with a series of virtual events and local roadshows to introduce the brand to partners. The e-commerce launch will follow in September

June 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
A Pandemic-Era Shift Away from Brick and Mortar Powers Direct Sales E-Commerce Boom
Cover StoryDirect SellingFeatures

A Pandemic-Era Shift Away from Brick and Mortar Powers Direct Sales E-Commerce Boom

Direct sellers rewarded with growth as they quickly adapt to the times

By:  Dave Rauf

“The coronavirus has changed the industry, and those are changes we are going to see stick around even after the vaccine. Companies that have embraced these digital solutions will be better off for it.”

—McKinley Oswald, president of global sales, Verb Technologies

If you had asked direct selling consultant Andi Sherwood last spring whether direct sellers would truly flourish in a pandemic-induced, pure e-commerce environment, she would have had some doubts. This assumption proved to be a common one among execs in the channel, especially as COVID-19 spread across the globe and lockdowns forced people to shop online in record numbers.

Please log in (or register) to continue viewing this content.

March 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
Melaleuca Builds New Distribution Center in MO
Headline NewsNews

Melaleuca Builds New Distribution Center in MO

Melaleuca plans to open a new 508,000-square-foot distribution center in Kansas City, Missouri, for its health and wellness products. The company will invest $35.5 million in the new facility and create more than 200 new jobs. Strategic central placement within the U.S., along with manufacturing industry expertise and a welcoming business environment, was among the reasons for choosing Kansas City, according to the company. Melaleuca already has state-of-the-art distribution centers in Idaho and Tennessee. The company anticipates the new distribution center will speed up online delivery for customers throughout the Midwest as well as enable faster e-commerce shipping. The new Missouri facility is expected to be ready in early 2022.

February 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
Getting Real with Bob D’Loren
FeaturesGetting Real InterviewsNews

Getting Real with Bob D’Loren

Digitizing new life into an iconic brand

By:  Teresa Day Craighead

Founded: 1973

Executive: Bob D’Loren

Location: Dresden, Ohio

Website: Longaberger.com

SSN: What motivated you to acquire Longaberger last year? 

At Xcel brands, we were looking for something in the home sector to diversify our category offering and reach the consumer directly, and I saw the opportunity to acquire the company. I’ve always been excited about iconic brands. I like to say that icons live forever. Sometimes they just need a little bit of tender, loving care to get people reengaged with the brand. 

Please log in (or register) to continue viewing this content.

February 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
Direct Selling CEOs Reveal 2021 Growth Plans
FeaturesNews

Direct Selling CEOs Reveal 2021 Growth Plans

Major changes in compensation plans, digital approach in the new normal

By:  Teresa Craighead

We’ve heard over and over all the ways in which 2020 was denounced as terrible, catastrophic, and unbearable. But from the perspective of many companies in the channel, those words don’t really apply. Strange, unpredictable, and unprecedented may be more apt, and for many companies, bountiful, outrageous, and exciting are better descriptors. 

Please log in (or register) to continue viewing this content.

January 1, 2021 0 comment
0 Facebook Twitter Google + Pinterest
COVID-19 Forces Adoption of Digital-First Model
FeaturesNews

COVID-19 Forces Adoption of Digital-First Model

Companies shift budgets to tech advancements and alter marketing plans to compete

By: David Rauf

“I think we can turn this into a positive thing. There’s no real replacement for that in-person connection, but you can get pretty close with a series of video meetings.” 

—McKinley Oswald, President Global Sales, Verb

Early this year, VeloVita was a yet-to-launch direct selling firm still developing what would become the company’s flagship product, a nootropic supplement designed to improve mental performance.

By the time the company’s first product orders were placed a couple of months later, COVID-19 started sweeping across the country, upending the traditional landscape of in-person relationship-building—not to mention face-to-face recruiting and training that underlie multi-level marketing.

Please log in (or register) to continue viewing this content.

September 1, 2020 0 comment
0 Facebook Twitter Google + Pinterest
Tupperware Embraces Multi-Channel; Pursues e-Commerce
Headline News

Tupperware Embraces Multi-Channel; Pursues e-Commerce

Tupperware will now leverage its network of direct sellers to launch exclusive brand stores, as well as make products available on e-commerce channels in India. The company began listing its products on e-commerce platforms such as Amazon and Flipkart through authorized sellers in August. This multi-channel approach comes as consumption of Tupperware products has shown a slow growth trajectory. Efforts also are being made to keep up with an evolving market that demands greater access to products. The company plans to open 30 outlets by the end of the year, with 13 stores already in various stages of completion. An additional 100 outlets are in the works to be finished by year-end. The franchise-run stores will launched in key cities, such as Delhi, Mumbai, Bengaluru, Hyderabad and Pune.  It had been previously reported that the Delhi High Court had issued a judgement preventing e-commerce platforms from selling products of direct selling companies without their authorization.

September 1, 2019 0 comment
0 Facebook Twitter Google + Pinterest
Facebook Most Influential Social Media Platform for Buying
Headline News

Facebook Most Influential Social Media Platform for Buying

Facebook influences more buying decisions than any other social media platform, according to a new survey from business site The Manifest. In fact, Consumers are more likely to buy from a brand on Facebook (52 percent), than on Instagram, Pinterest, Twitter, YouTube, Snapchat, LinkedIn and Reddit combined (48 percent). This may be due to Facebook’s standing as the largest social network, according to some digital marketing experts, especially since the platform has been around for many years now. Still, social media offers connection, whether personal or business, and that creates trust with a brand and adds value. But it doesn’t stop there. Interaction is key, and customer service is invaluable when creating customer loyalty. 

As a company, you can take the Likes at face value, but respond to those that leave reviews (31 percent), mention brands on their own profile (22 percent), direct message brands (20 percent) and tweet at brands (18 percent), because they could result in loyal customers.

September 1, 2019 0 comment
0 Facebook Twitter Google + Pinterest
Newer Posts
Older Posts