The Direct Selling Self-Regulatory Council (DSSRC) and DSA today released new Guidance on Earnings Claims that defines and identifies earnings claims to ensure all representations made by direct-selling companies or members of their salesforce comply with legal and self-regulatory standards. See the Full Document.
April 2019 marked first case; 65 inquiries handled since then
By: Peter Marinello, director, DSSRC and vice president of BBB National Programs
We anticipated more referrals, but parties have been responsive to the process and have shown a willingness to implement the recommendations that DSSRC has made.
In January 2019, the Direct Selling Association (DSA) and Better Business Bureau (BBB) National Programs Inc. announced the creation of a third-party, self-regulatory program called the Direct Selling Self-Regulatory Council (DSSRC), which was established to monitor product and earnings claims disseminated by the entire U.S. direct selling channel.
Aloe Veritas first referral, 25 inquiries since April “After participating in the DSSRC process as described in this decision, Aloe Veritas did not provide a Responsive Statement indicating whether it will comply with DSSRC’s recommendations.” —DSSRC Case Inquiry #5-2019 “The DSSRC has surpassed my expectations for its first year. In
By Kim Cruzcosa Of the flagged posts, 75 percent of these potential infractions involve potential earnings claims and the other 25 percent contain potential product performance claims. “Seventy-seven percent of the cases involve the Facebook platform; Instagram is next with about 20 percent of the claims. The remaining cases come
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