The U.K.’s regulator of advertising, the Advertising Standards Authority (ASA), has banned three influencer Instagram ads that utilize digital beauty filters. The action was in response to the #filterdrop campaign drawing attention to deceptive use of skin filters in marketing campaigns. In its ruling against Skinny Tan and Tanologist Tan,
ASA
Filters should not be applied to social media adverts if they exaggerate the effect of the product, the UK Advertising Standards Authority has ruled. The ASA was responding to the #filterdrop campaign that called for it to be compulsory for influencers to state when they use a beauty filter to