Virtual events open up opportunity for companies to reach more people
By: David Rauf“This is attractive. It’s less travel, less stress. Virtual has really opened things up, and I don’t think it’s going to go away. That means hybrid events are coming.” —Jeff Poe, creative director, Multi Image Group
“From a cost point of view, it’s literally one-fifth of our normal conference budget, and we’re reaching five to 10 times more people than we normally reach. For us, that makes sense.” —Al Bala, CEO, Mannatech
“It’s such a broad reach. It’s global. That’s what these virtual conferences are allowing us to do. It’s really opened up a lot of doors for network marketing companies.” —Jack Fallon, chief vision officer, Total Life ChangesSince early 2020, when the coronavirus outbreak upended normal business for corporations around the globe, direct sellers have relied on virtual events to host everything from training sessions to their splashy conferences.
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The channel’s biggest opportunity remains the fact that over 50 million Americans are involved in the gig economy today and are willing to step out of conventional ways to earn income with maximum freedom and flexibility leveraging current assets or skills. This overt expression of personal responsibility and mental openness to income creation is a great place to start the conversation around the possibilities of creating an opportunity in the direct selling space, leveraging some of the unique features of the space such as work from home, digital social marketing platforms, unique products, especially in the wellness space, leveraged income, global opportunity and more!
Mannatech Inc.