Gen Z now represents nearly 40 percent of American consumers
By Stephanie Ramirez
“I would be really worried about any company that wasn’t planning for the future by moving everything over to mobile and social selling models.”
— Sean Eggert, CEO, Hanna Shea Executive Search
“They have grown increasingly used to receiving highly targeted ads delivered to them at all hours of the day. Because of this, they’ve grown skeptical of traditional advertising techniques.”
—Genie Reese, chief strategy officer, Red Aspen
Generation Z, born between 1995 and 2012, is now coming of age, and they’ve got a lot of buying power—$44 billion to be exact. But marketing to them isn’t easy. Since they are digital natives and have grown up with the internet, gaming and gadgets, their approach to buying is very different.
Please log in (or register) to continue viewing this content.