Checking the Pulse in Europe and Canada

Seldia reveals the results of their distributor survey and Canada grapples with employment classification. By Jennifer Anderson

SELDIA Survey Reveals Positive Realities

In Europe, direct selling continues to remain consistently popular. Last year, in fact, direct sales contributed 34 billion to the European economy—a 150 percent increase from 2007. It is no wonder then that the European direct sales association, SELDIA, is in the mood to celebrate. In addition to the sustained popularity of the sales channel, the organization is currently enjoying its 50th year in existence. The centerpiece of SELDIA’s 50th anniversary celebration was its European Direct Selling Conference, which was held in October. At the conference, the organization revealed the results of a survey it commissioned from the international market research group, Ipsos, concerning the day-to-day lives of direct sellers throughout the continent. The survey took two months to complete and involved over 30,000 participants in 11 European markets.