U.K. direct sellers have reported “strong growth” in sales in the last two to three years with more on the way, according to the U.K. Direct Selling Association. Its recent survey of member companies found that 80 percent of executives polled also thought the segment was “performing better than traditional retail channels.” Ninety percent had “significant growth” anticipated for 2020. As the business model becomes more acceptable by the mainstream and is embraced by the influencer economy, growth will only continue. Already people under 34 years of age make up 23 percent of those in direct selling in the U.K., according to research by Ipsos Mori.