Website visitors can virtually sample more than 40 hair shades through AR by uploading a selfie or through a live camera. Customers can split the screen and compare their current shade with a new shade. This virtual try-on tool uses AI and color matching tech provided by Perfect Corp, which developed beauty app YouCam Makeup. Perfect also has partnered with dozens of companies for virtual try-ons for cosmetics and hair coloring, including Juicy Couture, Estee Lauder, Lancome Paris, Maybelline for both in-home and at-store experimentation by consumers.
DTC Beauty Brand Madison Reed Brings AR to Hair Coloring
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