SSN Staff / May 26, 2020
The U.S. Direct Selling Association (DSA) released its Direct Selling Growth and Outlook Survey results for 2020 today. The Association reports industry growth of 13.9% over the previous year, reaching $40.1 billion in 2020 retail sales in the U.S.
In a press release, DSA President, Joseph N. Mariano says, “The direct selling companies also adapted quickly to a world with changing needs by empowering their independent sellers with the tools to serve their customers and fellow sellers – innovative technology, updated health and safety policies, and second to none business support. During this time of uncertainty, Direct Selling Association and its members also worked to ensure that customers and salespeople alike can rely upon the highest level of business ethics. The results are clear – a record breaking year and an unequivocal demonstration that direct selling is dedicated to serving America.”
The survey also reports an increase of 13.2% over 2019 in the number of people selling products or services using the direct selling model, bringing the number of part-time or full time-time U.S. sellers to 7.7 million.
The annual survey is audited by Nathan Associates, a third-party international economic consulting firm.