Display advertising such as billboards and signboards are experiencing a resurgence in popularity as digital technologies advance. Digital display billboards can be updated in real time and activated by apps in mobile devices and activated cars. For example, after a driver has gone past a billboard with a certain display, the company can retarget the driver on their mobile device. Advertisers can also trigger ads to display based on the types of mobile devices nearby, meaning an Android user might see a different ad than an iPhone user.
Digital Advertising Pairs with Mobile Devices and Activated Cars
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