We have learned the power of personalization from our field. We heard very loudly that it helped to have a more personalized approach, around a product or sharing the business model. For example, we spoke to field members who are nurses, to learn they incorporate this into their busy schedule. We then created realistic, personalized assets and shareable opportunities that really help people talk to nurses in their network. This allows them to focus and think, “Hey, who in my network do I know in this area?” We’ve seen pretty big success from that.
-— Amanda A. Thompson, President, Veribella
Transparency! Matilda Jane was originally built on scarcity with great anticipation created through sneak peeks for each new release. The field needs to see and hear more about the future in order to keep their excitement level high and to continue to build that of their teams and customers. Yes, we still have surprises, but now we show our leaders what’s coming months in advance to involve them in the process. “People support what they help create.” Involve the field, and they’ll move mountains!
-— Charla Gervers, Chief Sales Officer, Matilda Jane Clothing
There hasn’t been one thing, it’s more everything. The field’s ideas and suggestions have been crucial to so many of our successes. I’ve found that when you trust the field to engage and collaborate, you get the best ideas and the best wins. Connecting and collaborating builds trust. We have no boundaries and no walls, just open doors and open thoughts. After all, the field is right there on the front line and they know what’s working. Operating like this gives them an incredible “ownership” mindset and vision and has brought us great results.
-— Logan Stout, Founder and CEO, IDLife
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