April 2019 marked first case; 65 inquiries handled since then
By: Peter Marinello, director, DSSRC and vice president of BBB National Programs
We anticipated more referrals, but parties have been responsive to the process and have shown a willingness to implement the recommendations that DSSRC has made.
In January 2019, the Direct Selling Association (DSA) and Better Business Bureau (BBB) National Programs Inc. announced the creation of a third-party, self-regulatory program called the Direct Selling Self-Regulatory Council (DSSRC), which was established to monitor product and earnings claims disseminated by the entire U.S. direct selling channel.
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