Consumer Trends Reshape Direct Selling Events

Millennials and Gen Z seek better technology, unique experiences at conventions

By Stephanie Ramirez

“The line between consumer music festivals and corporate events will continue to blur, as elements of the former become a means of engagement for the latter.”

— Cvent 2019 Event Trends Report

There is no doubting the power of live events. In fact, 84 percent of leadership—vice presidents and C-suite—believe in-person events are a critical component of their company’s success, according to a recent report from Bizzabo, an events technology company.  And 41 percent believe that events are the single-most effective marketing channel over digital advertising, email marketing and content marketing.