Number of people involved in Direct Selling (in Millions). Source: DSA’s Growth & Outlook Survey, Salesforce Statistics.
By David Rauf
“Segmentation is a critical part of understanding the FTC’s view of what is legal and what is not.”
—Larry Steinberg, partner, Bulchalter
“From an industry perspective, people in the regulatory community clearly had a hard time seeing how the model worked. Segmentation will help to better demonstrate who is using the product and who is buying the product.”
—Joseph Mariano, president, DSA
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