Representing nearly 50 percent of the population, these two groups will decide your future
By Nat Reade
Direct selling is even more effective with millennials because it provides a sense of belonging and a deeper level of support on how to use a product, and that’s something that they really appreciate.
–Bart Dangerfield, Vice President of Business Development, Univera
Traditional direct selling companies have leaned toward corporate-led communications. Gen Z's want the message to be their own particular story.
–Brian Palmer, CEO, Krato
The 34 years between 1980 and 2014 bracket two very different generations: millennials and those who come after them, often referred to as Gen Z. Time magazine once called millennials the "Me Me Me Generation." If you type "Millennials are" into Google, you get such answers as "lazy," "entitled" and "killing," apparently referencing the many societal norms they've done in.
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