How core values and COVID-19 shaped TLC
By: Teresa Day Craighead
Company Profile:
Founded: 1999
Location: Fair Haven, Michigan
Website: totallifechanges.com
SSN: What is your book about?
JF: I never thought our story was unusual; you start in a one-bedroom, and you work your way up. But we’re in that business model where people want to be a part of a community and a culture, and having the book helps point to that. The book talks about our journey from factory workers to entrepreneurs, to network marketing to owning a company that developed a culture we value. In Detroit, Michigan, everybody works at the Big Three (Ford, General Motors and Chrysler automobile manufacturers), in some way. And it’s that “dream” job; you get the security, the full benefits, and the pension after 30 years. John (Licari) and I met on the line there, and we quickly realized it wasn’t for us.
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