His thoughts on customer segmentation and changes to the mode.
This month, SSN interviewed Al Bala, CEO of health and wellness company Mannatech. Bala began his career with Mannatech in 2007 as a senior vice president and held various executive positions, achieving his current role as CEO and president in 2015. Bala oversees the company’s operations in 26 global markets.
Founded: 1993
Executive: Al Bala
Location: Flower Mound, Texas
Stock Symbol: MTEX—NASDAQ
Website: www.mannatech.com
SSN: What do you feel are the advantages of having both a corporate perspective and a field perspective?
It's important to know the field's psyche, and having an acute awareness of that from my experience and understanding what helps them be productive gives me the opportunity to build a matching culture within the company. Though that's beneficial, having corporate experience is also important, because there are shareholders to satisfy, good governance practices to adhere to, and regulators to comply with.